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Parallel and Distributed Pattern Mining
The treatment of large data is difficult and it looks like the arrival of the framework MapReduce is a solution of this problem. This framework can be used to analyze and process vast amounts of data. This happens by...
Published by: IGI Global
The Adoption of Social Media as Marketing Tools
Monica Ason, Mohammad Almunawar, Siti Jaman, Nurin Damit, Nurul Ishak, Mimi Tamin, Korachal Tangphadungrutch
Apr 01, 2020
The rapid adoption of social media in business is becoming more evident over the years. Most businesses view social media as a chance to build two-way communication with customers and to create unique marketing communication...
Published by: IGI Global